The rise of 'superfakes': How high-quality designer knockoffs became indistinguishable from the real thing.

• "Superfakes" are gaining popularity as high-quality designer knockoffs. 
• Gen Z has embraced knockoffs as a way to access luxury fashion for a fraction of the cost.
• Social media and the pandemic's e-commerce boom have bolstered the knockoff market.

There's a new type of knockoff that's making it even harder to ensure your Gucci handbag or Yeezy sneakers are authentic.  

Designer brands have been combatting knockoffs for decades, but a rising category of "superfakes" can trick the most experienced experts. Fabricators have become increasingly savvy at making a product look eerily similar to the real thing.