Rolex remains the favorite of robbers as luxury watch thefts top $1.3 billion, defying a plunge in secondary-market prices

• Rolex is the luxury watch brand most likely to be stolen – comprising almost half of total thefts.
• The Watch Register Index, which tracks missing pre-owned luxury timepieces, has seen a surge in thefts since 2021. 
• The total value of wristwatches reported to the index has topped $1.3 billion worldwide, per the data.

Rolex is the most likely luxury watch brand to be stolen as part of an illicit industry worth over $1.3 billion, data shows.

The Watch Register Index, which tracks theft of pre-owned luxury timepieces, has logged over 80,000 thefts since its inception. 

The total value of wristwatches reported as either stolen or missing has topped $1.3 billion worldwide, with a surge in thefts since the second-hand luxury market boomed during the pandemic period.