This strange trend on TikTok could help bolster live-stream shopping

• A strange trend has emerged on TikTok: creators are acting as video game characters over live streams.
• The popularity of these live streams could have implications for TikTok's live stream shopping ambitions. 
• The platform has been working to expand its e-commerce strategy with in-app shopping features.

If you scrolled through TikTok recently, you might have swiped across something odd: People are acting like video game characters during live streams on the social media app.