Telegram launched its Stories feature to everyone today, following its availability to Premium users starting last month. Like Facebook Messenger’s Stories, they appear as expandable bubbles above your conversation. However, Telegram’s take is more customizable, providing granular control of who sees uploaded posts and for how long. “Now when you meet people on Telegram, you’ll see exciting snapshots of their life — not just a few profile photos,” the company wrote in a blog post today.

Launching alongside the messaging service’s 10th birthday, Telegram describes Stories as “by far the most-requested feature” in the company’s decade-long history. Its privacy controls include visibility options for everyone, all contacts, selected contacts or close friends.