These 20 cars have the highest dealer markups over their sticker price

Tue, 08/08/2023 - 10:43

Four different cars are positioned in a collage. — Four of the 20 vehicles most highly-priced above sticker price.
Mercedes-Benz; Toyota; Porsche: Ford

Average new car sticker prices have risen 7.4 percent from $39,712 last June to $42,645 this June.
On top of that, dealers are still charging an average of $4,000 above that MSRP.
Here are the vehicles priced the highest above sticker, ranging from between 17% and 30% more.

It's no secret that many cars aren't exactly affordable today, as new vehicles had an average sticker price of $42,645 in June. And for certain makes and models of cars, it doesn't stop there — hefty markups are still tormenting today's buyers.

Dealers tacked on an average of $4,000 in markups to vehicle Manufacturer's Suggested Retail Prices in June, bringing the average price up 8.5% to $46,265, according to automotive research firm iSeeCars.com.

But some vehicles are getting marked up by as much as 17 to 30%.

It's part of an affordability crisis that has car payments averaging more than $700 this year and more than 17% of consumers paying more than $1,000 a month, according to Edmunds. But even with increasing interest rates, rising monthly payments, and more car loan rejections, there's still strong demand for new vehicles.

See the 20 vehicles priced the highest above sticker price, per iSeeCars:

Jeep Wrangler Unlimited

A red Jeep drives off-road in a sandy desert area. — The Jeep Wrangler.
Stellantis

Average sticker price (MSRP): $41,966

Average price: $54,970

Percent above MSRP: 31%

MINI Hardtop 2-Door & 4-Door

A MINI car sits in an empty room with ambient lighting. — The MINI Hardtop.
MINI

Average sticker price (MSRP): $29,632

Average price: $37,237

Percent above MSRP: 25.7%

Genesis GV70

Average sticker price (MSRP): $45,568

Average price: $56,974

Percent above MSRP: 25%

Cadillac CT4-V

Average sticker price (MSRP): $58,716

Average price: $72,622

Percent above MSRP: 23.7%

Porsche Taycan

Average sticker price (MSRP): $101,970

Average price: $124,577

Percent above MSRP: 22.2%

Toyota Corolla Cross Hybrid

A yellow SUV is parked on dark pavement in front of a gloomy landscape. — The Toyota Corolla Cross Hybrid.
Toyota

Average sticker price (MSRP): $27,996

Average price: $33,951

Percent above MSRP: 21.3%

Mercedes-Benz GLB

A red SUV parked. — The Mercedes-Benz GLB.
Mercedes-Benz

Average sticker price (MSRP): $42,032

Average price: $50,947

Percent above MSRP: 21.2%

Mercedes-Benz E-Class Wagon

A white Mercedes-Benz wagon parked on pavement in front of greenery. — The Mercedes-Benz E-Class wagon.
Mercedes-Benz

Average sticker price (MSRP): $87,619

Average price: $106,081

Percent above MSRP: 21.1%

Porsche Macan

Average sticker price (MSRP): $63,041

Average price: $76,197

Percent above MSRP: 20.9%

Lexus RX 350h

Average sticker price (MSRP): $51,243

Average price: $61,364

Percent above MSRP: 19.7%

Ford Maverick

An orange pickup truck is parked in front of a body of water and cityscape. — The Ford Maverick.
Ford

Average sticker price (MSRP): $25,892

Average price: $30,998

Percent above MSRP: 19.7%

Cadillac CT5

Average sticker price (MSRP): $41,676

Average price: $49,743

Percent above MSRP: 19.4%

Genesis GV80

Average sticker price (MSRP): $58,187

Average price: $69,189

Percent above MSRP: 18.9%

Mercedes-Benz GLA

Two Mercedes vehicles drive on the road in front of buildings. — The Mercedes-Benz GLA.
Mercedes-Benz

Average sticker price (MSRP): $39,926

Average price: $47,392

Percent above MSRP: 18.7%

MINI Countryman

Average sticker price (MSRP): $34,710

Average price: $41,136

Percent above MSRP: 18.5%

Porsche 718 Cayman

A blue Porsche drives down the road in a coastal area. — The Porsche 718 Cayman.
Porsche

Average sticker price (MSRP): $92,921

Average price: $110,042

Percent above MSRP: 18.4%

BMW M5

Average sticker price (MSRP): $109,900

Average price: $129,852

Percent above MSRP: 18.2%

MINI Clubman

A white and red MINI car is parked on a race track. — The MINI John Cooper Works Clubman.
MINI

Average sticker price (MSRP): $36,471

Average price: $43,082

Percent above MSRP: 18.1%

MINI Hardtop 2-Door EV

A MINI car drives down a road with a blurred background. — The MINI EV.
MINI

Average sticker price (MSRP): $31,206

Average price: $36,789

Percent above MSRP: 17.9%

BMW X1

Average sticker price (MSRP): $39,096

Average price: $46,056

Percent above MSRP: 17.8%

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Transportation, car buying, Pricing, Automakers, Auto Dealers, Jeep, Porsche, Mercedes-Benz, MINI

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These 20 cars have the highest dealer markups over their sticker price