Mercedes' American CEO says he's reorganizing the company after finding a big problem in his first year

Tech Insider : Business, Technology
Jason Hoff, the CEO of Mercedes North America, is holding a pamphlet of highlighted papers in his left hand.
Jason Hoff, the CEO of Mercedes North America, spoke to Business Insider about the company's recent million-dollar changes - and the auto industry's resilience.

credit should read ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

Mercedes-Benz's new EV is no Tesla. Here's why that doesn't matter.

Tech Insider : Business, Style, Technology
Mercedes-Benz
Mercedes-Benz's new all-eletric CLA feels nothing like a Tesla — for all the right reasons, Business Insider's Lloyd Lee reported.

Mercedes-Benz

Tech companies dominate the top 10 brands of 2025, a new study says

Tech Insider : Business
Google ceo Sundar Pichai
Tech companies continued to dominate the top 10 list.

Camille Cohen / AFP

Microsoft is buying millions of carbon credits. Meet the investor working to make them real.

Tech Insider : Business, Style
Chestnut Carbon CEO Ben Dell
Ben Dell, the founder of Chestnut Carbon, told Business Insider that he sees carbon as a commodity.

Will Ragozzino/Business Insider

The Pope goes electric with a Mercedes-made popemobile EV

Tech Insider : Business
Pope Francis with popemobile
Pope Francis received the first fully electric Popemobile.

Mercedes-Benz AG Communications & Marketing // photo by Oliver Schwarz/Mercedes-Benz AG

I drove a $78,000 Mercedes-Benz CLE450 Coupe. It's a high-tech, modern car with the heart of a classic GT.

Tech Insider : Business, Economy, Style
The left side of a red 2024 Mercedes-Benz CLE450 4Matic Coupe parked in front of a building.
The 2024 Mercedes-Benz CLE450 4Matic Coupe in Patagonia Red Metallic.

Benjamin Zhang/Business Insider

The imported cars and SUVs most at risk of price hikes under Trump's tariff plan

Tech Insider : Business
Six photos showing a red BMW M240i, two Volkswagen Jettas, a gray Honda Prologue, a red Chrysler Pacifica, a red Toyota Tacoma, and a blue Chevrolet Equinox EV.
Cars made in Canada and Mexico.

BMW, Volkswagen, Honda, Stellantis, Toyota, General Motors

I drove an $84,000 Mercedes-Benz Cabriolet to see if lives up to the brand's legacy of iconic convertibles

Tech Insider
The right side of a blue 2024 Mercedes-Benz CLE 450 convertible parked in front of a fence.
The 2024 Mercedes-Benz CLE450 4Matic Cabriolet in Starling Blue Metallic.

Benjamin Zhang/Business Insider

The Western auto industry is now locked in a 'Darwinian' make-or-break battle with China, the chiefs of 2 major automakers warn

Tech Insider
A Mercedes-Benz EQE is displayed during the British Motor Show at Farnborough International Exhibition Centre.
Mercedes-Benz CEO Ola Källenius says companies need to "keep on innovating" amid a "Darwinian" battle in the auto industry.

John Keeble via Getty Images

I drove Mercedes-Benz's all-new $88,000 E450 sedan. It's pricey but remains the pinnacle of modern luxury

Tech Insider
The left front of a light green 2024 Mercedes-Benz E450 sedan parked in front of Mercedes-Benz USA Headquarters in Atlanta.
The Mercedes-Benz E450 sedan at Mercedes-Benz USA Headquarters in Atlanta.

Benjamin Zhang/Business Insider

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