Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset.
Apple CEO Tim Cook said he is using the Vision Pro every single day.
  • Tim Cook wants you to know that he's using the Apple Vision Pro every single day.
  • Not enough to share photos of him in the $3,500 mixed-reality headset, however.
  • The Vision Pro is a major step into virtual reality, and is Apple's biggest launch since the iPhone.

Tim Cook wants everyone to know he's apparently using Apple's upcoming Vision Pro headset every day, though not enough to share a selfie.