What happened to Jeep? The mother of all SUVs has lost its edge as sales fall and cars pile up on dealer lots

Fri, 08/04/2023 - 08:17

The Jeep Recon electric SUV. — Over the past few years, Jeep has seen lower sales numbers, brand loyalty decline, and more inventory — as have other Stellantis brands. The automaker is looking to turn that around.
Jeep

Jeep has a longstanding history and is well-known as an iconic car brand.
Recently, Jeep's success has faltered, as have other brands under automaker Stellantis.
Here's a look at what has happened to Jeep sales and brand loyalty.

Jeep is an iconic American brand. But amid a number of challenges and increasing competition from other automakers, Jeep has seen its growth falter in recent years.