kramer seinfeld
Michael Richards as Cosmo Kramer
  • Gen Z fashion trends are sustainable, intentional, and just a little bit silly and ugly.
  • "Wrong shoe theory" and Kramercore are part of a reaction to economic and climate turmoil.
  • Gone are the days of polished outfits, or buying new outfits: Instead, it's ugly and old.

Your shoes really don't match your outfit — and I mean that as a compliment.

It's called "wrong shoe theory," and it's yet another Gen Z fashion moment that might seem counterintuitive at first. The concept, named by stylist Allison Bornstein, is to match your outfit with a type of shoe that might seem dramatically misaligned — like sweatpants with pumps.