Apple ditched plan to develop iPhone stock trading feature with Goldman Sachs after 2022's brutal bear market

• Apple ditched plans to develop a stock trading feature for the iPhone after last year's bear market, sources told CNBC.
• The company was working with Goldman Sachs on the idea, but eventually pivoted to a high-yield savings account.
• Fear over user backlash if people lost money trading stocks led to the pivot, according to the report.

Apple ditched plans to launch a stock trading feature within the iPhone after last year's brutal bear market, according to a report from CNBC.