Apple CEO Tim Cook presents at WWDC 2023
Apple CEO Tim Cook speaks before the start of the Apple Worldwide Developers Conference at its headquarters on June 05, 2023 in Cupertino, California.
  • The new iPhone 15 will spark 20% upside for Apple stock, Wedbush Securities' Dan Ives wrote.
  • He maintained an outperform rating and held a price target of $230. 
  • Apple customers are likely to upgrade despite a $100 price hike, Ives said. 

The upcoming release of the iPhone 15 will push Apple's stock up 20% from current levels, according to Dan Ives.