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Nick Bencivengo poses at Sneakertopia Los Angeles wearing a champion sweatshirt
Social media influencer Nick Bencivengo wears a Champion sweatshirt in 2019. Champion became a cool streetwear brand in the late '80s and early '90s.

Jesse Grant/Getty

  • Champion has regained popularity among Gen Zers and millennials.
  • But the brand's sales are falling behind, and HanesBrands is considering selling Champion.
  • Here's how Champion became popular among athletes, college students, and hip-hop artists.

Champion's red, white, and blue "C" logo is solidified in pop-culture history.

The brand has lasted more than 100 years, outfitting NBA athletes like Michael Jordan and hip-hop legends like 50 Cent.

Tags
Retail, champion, clothing-brands, Athleisure, Sportswear, sweatshirt
Source
Champion used to be one of the hottest athletic brands. Now it's struggling and…