It's the first day for Nike's new CEO. He has a long road ahead.

Tech Insider
Incoming Nike President & CEO Elliott Hill wears a black Nike shirt
Elliott Hill starts as Nike's CEO on Monday.

Nike

Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Tech Insider
Kim Kardashian during a photoshoot for Skims
Kim Kardashian during a photoshoot for Skims.

MEGA/Getty Images

Nike's trying to pivot. It's not working just yet.

Tech Insider
A nike store exterior in Spain
A Nike store in Spain.

Xavi Lopez/SOPA Images/LightRocket via Getty Images

Puma thinks its Palermo sneakers might be this year's Adidas Samba

Tech Insider : Sports
puma
Puma touted rising demand for its Palermo and Suede XL shoes.

Grigory Dukor/Reuters

This $300 Heated Jacket Left Me Shivering but Cleaned My Glasses Perfectly

Gizmodo

Uze, a brand that primarily makes power banks, sent me its first-ever graphene-heated jacket this winter. After wearing it for a couple of days, I’ll admit I was left wanting for way more.

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Adidas cut ties with Ye a year ago, but the controversies keep coming. Here's a history of the brand's decade-long relationship with Kanye West.

Tech Insider
Jagged photo of Kanye West divided by stripes over black background 2x1
In 2013, Adidas announced a partnership with Kanye West, now known as Ye.

Jonathan Leibson/Getty Images; Rachel Mendelson/Insider

Champion used to be one of the hottest athletic brands. Now it's struggling and could be up for sale — what happened?

Tech Insider
Nick Bencivengo poses at Sneakertopia Los Angeles wearing a champion sweatshirt
Social media influencer Nick Bencivengo wears a Champion sweatshirt in 2019. Champion became a cool streetwear brand in the late '80s and early '90s.

Jesse Grant/Getty

Adidas wants to move on from the Kanye West scandal, but investors are angry and suing

Tech Insider
kanye west
Adidas split with Ye in October in the wake of repeated antisemitic comments.

Gotham/GC Images

This 1977 Nike memo that calls personal ambition a 'danger' and urges workers to 'fight the law' is getting renewed attention thanks to 'Air'

Tech Insider
A 1977 Nike memo describing the company's
A 1977 Nike memo describing the company's "principles"

Courtesy Scott Reames

Lululemon reportedly exploring a sale of Mirror, the struggling fitness tech brand it bought for $500 million

Tech Insider : Sports
Lululemon's Mirror technology
Lululemon is considering selling its Mirror business, which could eliminate a "distraction," according to one analyst.

Courtesy Lululemon

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