howard schultz starbucks
CEO Howard Schultz worried that the Frappuccino would dilute Starbucks' reputation as a coffee company, according to a recent interview.
  • Former Starbucks CEO Howard Schultz was initially opposed to introducing the Frappuccino.
  • Schultz worried that customers wouldn't get the 'essence of Starbucks' from the drink.
  • Today, the Frappuccino is one of the most iconic beverages at Starbucks.

The Frappuccino has become one of Starbucks' most famous beverages. But early on, it had a notable critic: then-CEO Howard Schultz.