Jennifer Ortakales Dawkins/Insider
- GU is a fast-fashion brand targeting Gen Z with stylish, affordable clothing.
- The brand's first store opened in New York City last fall.
- I visited the store and found some of the trendier pieces, like cargo pants, quite approachable.
GU is one of the latest cool-kid brands, carrying the trendy cargo pants and cropped tops beloved by Gen Z.