Tim Cook holding up the iphone 15
  • Apple unveiled its iPhone 15 and Apple Watch Series 9 on Tuesday, with the products set to launch next week.
  • Wall Street's reaction to Apple's product announcements was mixed.
  • "iPhone spec updates are largely minor with starting price maintained (ex-Pro Max), JPMorgan said.

Apple unveiled its new iPhone 15, Apple Watch Series 9, and Apple Watch Ultra 2 on Tuesday as it gears up for the holiday season.