TikTokers with Sam's Club cashews and Doug McMillion
Doug is in good company.
  • Sam's Club private-label cashews are popular on TikTok.
  • Walmart CEO Doug McMillon is also a fan, he noted during a Goldman Sachs conference.
  • Shoppers have historically bought more private-label groceries in order to save money.

Cashews aren't the usual sort of product to inspire intense fandom, but Sam's Club cashews have defied the odds.