A screen at a Walmart self-checkout kiosk displays a survey asking the user
The checkout survey at Walmart.
  • Some Walmart managers are trying to get as many customers as possible to do a survey at checkout.
  • The survey has attracted confusion from customers and employees.
  • It's not always clear to employees or customers what the survey evaluates. 

When you check out at Walmart, a survey pops up on a screen, prompting you to rate your satisfaction with your visit on a scale of one to five stars.