You can now book an Uber hot-air balloon in Turkey for $159

• Uber is now offering hot air balloon rides in Turkey's Cappadocia region for $159.
• It appears to be part of the company's broader push to diversify its services beyond ride-hailing.
• The new offering joins Uber's unconventional ride options like booking boats, tuk-tuks, and flights.

Uber is now offering hot air balloon rides for passengers in Turkey's Cappadocia region, as the company pushes to diversify offerings beyond ride-hailing.

The service — which is available today through November 19 — requires a 12-hour advance booking via the Uber Reserve feature and costs 150 euros, or around $159, the company said Monday. For that price, users get a 1.5-hour sunrise balloon ride over Cappadocia's volcanic scenery.