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- Nearly half of Ford dealers said they have "no trust" in their franchise in new survey.
- Ford dealers have had a tough year balancing EV demand.
- Ford says it's listening to dealers and "making adjustments"
It's been a tough year for Ford dealers, and it's becoming clear some are losing patience.
Ford came in dead last in a recent survey on dealers' level of trust in their franchises, with 46% of Ford dealers surveyed by Kerrigan Advisors saying they had "no trust" in their franchise. That lack of trust aligns with the expectation of a decline in future profitability at Ford stores reflected in another portion of the 2023 Kerrigan Dealer Survey.