Meta's new way to handle AI-generated political ads basically relies on the honor system. Which will definitely work.

• Meta is asking political advertisers to "self disclose" when they want to run digitally created ads.
• It lets Meta label or pull such ads, including "deep fakes," with no incentive for disclosure.
• Deep fakes are intended to mislead. Admitting its fake is contrary to the goal of the content.

Meta released a new way to fend off political ads that are created or manipulated by generative AI during the 2024 election cycle. The trouble is, it's up to advertisers to admit how their ads are made.