Shoppers like having items behind locked glass says Target, even as hundreds complain online

• Target's CEO said shoppers are happy items are locked up in stores and protected from theft. 
• This contrasts with customer feedback on social media. 
• Target said it would lose $500 million in profits this year due to missing inventory.

Target's CEO said that shoppers are saying a "big thank you" to the company for protecting items from theft by locking them up behind glass panels, but customer complaints online suggest otherwise.

Target's CEO Brian Cornell was discussing the company's Q3 earnings in a media call.