2021 Ford Mustang Mach-E.
2021 Ford Mustang Mach-E.
  • These dealers who switched to EVs love their cars.
  • But customers are harder to convince.
  • Being an EV owner helps these dealers talk to their staff and customers about the cars.

Ohio car dealer Rhett Ricart has just about every electrified mode of transportation you can think of.

Segway? Check. Electric mountain bike? Check. Mustang Mach-E and F-150 Lightning? Check and check.

Being an EV owner helps Ricart speak with more authority about the experience with both customers and his sales staff, he said. As an added bonus, he's become a big fan of electrified transportation.

Despite his enthusiasm, electric cars are still slow to move on his lot.