Kevin Mazur/Getty Images for Warner Bros. Discovery
- Warner Bros. Discovery stock dropped more than 16% on Wednesday following it's third quarter earnings report.
- The media company reported a decline in ad revenue during the third quarter.
- Chief executive David Zaslav warned of a "generational disruption" in media.
Shares of Warner Bros. Discovery dropped more than 16% Wednesday following a third-quarter earnings report that missed Wall Street's expectations and pointed to a weak advertising market and industry outlook.