Moo Abraham at London Fashion Week 2023.
Moo Abraham is a viral TikTok sensation.
  • 11-year-old Moo Abraham went viral on TikTok this year after showing off her lavish lifestyle. 
  • Videos on the account of Love Luxury, a store owned by her parents, show her modelling clothes and jewelry worth thousands. 
  • Her mother says the videos are "a form of escapism," though some viewers have criticized them.

An 11-year-old girl has caused a stir on TikTok and divided users' opinions as videos of her showing off her luxury items including a $124,000 watch and a $31,000 Hermés handbag have gone viral.