Victoria's Secret.
Outside a Victoria's Secret store.
  • Mall brands from the early 2000s are making a comeback. 
  • Business Insider asked analysts what brands have the most potential for turnaround in 2024.
  • Gap, Victoria's Secret, and Bath & Body Works were among the retailers mentioned.

America's malls are fading, but many of the star brands that defined the shopping centers of the early aughts are experiencing a resurgence.