Incoming call on Apple Watch Series 9
An incoming call on Apple Watch Series 9.
  • US regulators ruled that new Apple Watches infringe upon existing patents held by Masimo.
  • In response to the ruling, Apple said it would stop selling two models of the Apple Watch this week.
  • The halt in sales could cost the company between $300-400 million, a Wedbush analyst estimated.

If Apple moves ahead with its tentative plan to stop selling two of the latest models of Apple Watches this week, it could cost the company hundreds of millions of dollars.

On Monday, Apple announced plans to stop selling the Series 9 and Ultra 2 versions of its smartwatch for US customers online beginning Thursday afternoon, and in its stores on Sunday.