A composite of images taken from TikTok which show three social media users posing alongside text that list the items they wont be buying in 2024.
Some TikTokers pledged to cut back on fast food and streaming services in the new year.
  • Many social media users have been pushing back on an online culture of overconsumption.
  • Now, some are going further, pledging to embark on a "no-spend 2024."
  • They plan to drastically cut spending in the new year, and hold themselves accountable online.

Scrolling may be free, but on social media the incentive to spend can be costly.