The future of sports is the Pop-Tarts Bowl, where a live toaster pastry obsessed with its own consumption was toasted on-air and devoured by the victors

• The Pop-Tarts Bowl occurred Thursday between the Kansas State Wildcats and the NC State Wolfpack.
• It culminated in not just a trophy but in the players eating a human-sized Pop-Tart.
• The spectacle was absurd, but its rampant success means other bowls may follow suit in odd ways.

A human-sized toaster pastry mascot obsessed with its own mortality stole the show at a college football bowl game Thursday evening, and it could lead to even more ridiculousness in American sporting events.