Ford CEO Jim Farley poses with a blue F-150 Lightning electric pickup truck
Ford CEO Jim Farley pats a Ford F-150 Lightning truck before a press conference in 2023.
  • Only about half of Ford dealers are on board to sell electric cars. 
  • The automaker's certification program can cost dealerships over $1 million.
  • Some dealers aren't happy with the requirements, like training and installing a charger. 

As sales of battery-powered cars cool amid stubbornly high prices, many Ford dealers aren't willing to take the leap and invest in selling them.