People visit Union Square holiday market as Christmas approaches on December 19, 2022 in New York City.
People visit Union Square holiday market as Christmas approaches on December 19, 2022 in New York City.
  • Holiday markets are mini examples of the ideal city.
  • Patrons enjoy shopping, activities, and socializing — all in a walkable space.
  • They don't need to be short-lived attractions and could be models for how to rebuild downtowns. 

The hottest spot in town this time of year is the holiday market.

People all over the country are flocking to the temporary stalls and cottages to get their mulled wine, seasonal treats, and artisan crafts. Live music, light shows, and bustling, car-free paths transform many downtowns into Hallmark-style holiday villages.