During a recent visit to my Wisconsin hometown, I visited the local Trader Joe's store to compare the prices, items, and experiences with one of the chain's busiest locations on 72nd Street in Manhattan.
Take a look inside both stores.
I went to my hometown Trader Joe's store in Milwaukee — one of just three stores in the state — on a Friday afternoon in November.
Trader Joe's in Wisconsin.
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A sign outside advertised that shopping carts would be collected from the adjacent parking garage.
Shopping carts at Trader Joe's in Wisconsin.
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Inside the store, a welcome sign was painted onto a wall facing the entrance.
A welcome sign at Trader Joe's in Wisconsin.
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Another mural chronicled the opening of Trader Joe's locations in the Midwest.
A mural at Trader Joe's in Wisconsin.
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The 12,000-square-foot store felt spacious, but its compact aisles were piled high with products.
Produce at Trader Joe's in Wisconsin.
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The flower section was decorated with butterflies and whimsical chalkboard signs.
Flowers at Trader Joe's in Wisconsin.
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In the produce section, hanging signs displayed prices of apples at 69 cents per pound.
Apples at Trader Joe's in Wisconsin.
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Seasonal signs advertised fall produce with smiley faces.
A festive sign at Trader Joe's in Wisconsin.
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In addition to grocery items, Trader Joe's in Milwaukee sold housewares like baskets made from recycled paper.
Baskets at Trader Joe's in Wisconsin.
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The store was full of decor that paid homage to the city of Milwaukee.
A sign at Trader Joe's in Wisconsin.
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The artwork highlighted landmarks like the Milwaukee Art Museum.
A mural of the Milwaukee Art Museum at Trader Joe's in Wisconsin.
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There was also a painting of a Wisconsin license plate.
A Wisconsin license plate at Trader Joe's in Wisconsin.
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The beer section featured local brews like New Glarus Brewing Company based in New Glarus, Wisconsin.
Beer at Trader Joe's in Wisconsin.
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Trader Joe's also sold Wisconsin sharp cheddar for $4.99 per pound.
Wisconsin cheese at Trader Joe's in Wisconsin.
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Lines at the checkout counters were only a few people deep and moved quickly.
Checkout counters at Trader Joe's in Wisconsin.
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While shopping at Trader Joe's in my hometown, I enjoyed the tributes to Milwaukee, the variety of local items, and the short lines.
The author outside Trader Joe's in Wisconsin.
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When I returned to New York City, I visited the Trader Joe's store on 72nd Street, one of nine locations in Manhattan.
Trader Joe's in New York City.
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Unlike the store in the Midwest, an escalator leads down to the first level of aisles.
Escalators at Trader Joe's in New York City.
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Immediately, I noticed New York City themes throughout the store, like King Kong hanging off the Empire State Building.
A King Kong display at Trader Joe's in New York City.
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The store was packed when I visited on a Tuesday afternoon in November. I could barely move without bumping into someone, which made my shopping experience feel stressful.
The checkout line at Trader Joe's in New York City.
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The produce section didn't feature the same hanging signs as the Milwaukee store, but the apples cost the same at 69 cents per pound.
A section of produce at Trader Joe's in New York City.
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Both the Wisconsin and New York City stores featured gourd-related puns.
A fall-themed sign at Trader Joe's in New York City.
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The Trader Joe's brand of Wisconsin sharp cheddar was also sold in New York for the same price of $4.99 per pound.
Wisconsin cheese at Trader Joe's in New York City.
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Whereas the Milwaukee store was just one level, at this New York City location another escalator took shoppers deeper underground to a second level of the store.
Shopping cart escalators at Trader Joe's in New York City.
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It was a little less crowded without the long line, though I noticed I didn't have cell phone reception that far underground.
The lower level of the Trader Joe's store in New York City.
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The New York store featured a much smaller wine section than the one in Milwaukee.
Wine at Trader Joe's in New York City.
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In the beer section, products from breweries in Brooklyn and the Bronx lined the shelves.
Beer at Trader Joe's in New York City.
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The lower level of the store featured more New York-themed artwork, such as a mural of Central Park.
A mural of Central Park at Trader Joe's in New York City.
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Like the Wisconsin license plate in the Midwest, a New York license plate adorned the wall.
A New York license plate painting at Trader Joe's in New York City.
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Back upstairs, a Trader Joe's employee stood at the back of the long line with a sign indicating where to enter it.
The checkout line at Trader Joe's in New York City.
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From the numerous escalators to the crowded aisles, shopping at Trader Joe's in New York City was a frenetic experience that made me long for the Midwest.
The author leaves Trader Joe's in New York City.
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Correction: December 25, 2023 — An earlier version of this story misstated the size of the Trader Joe's location in Wisconsin that the author visited. It's 12,000 square feet, not 12 square feet.