- As an adult living in the US, I usually buy groceries at Trader Joe's.
- I love the frozen food, the cozy interior design, and how I can be in and out within 20 minutes.
- But I visited Costco for the first time in years. The shopping experience was completely different.
Trader Joe's and Costco both have huge cult followings.
But up until recently, I didn't have enough first-hand experience with Costco to understand its appeal. For the most part, I do my grocery shopping at Trader Joe's. My reasoning is pretty simple: it's convenient, the prices are reasonable, and I love the cutesy aesthetic.
That said, I've been curious to see what Costco is all about since I first spoke with superfans David and Susan Schwartz, who have visited over 200 warehouses. They love Costco so much that they self-published their first book about the wholesaler in September.
I got to see Costco through their lens on a recent tour of the Brooklyn warehouse and found it to be a vastly different shopping experience from Trader Joe's. Here's why.