Omnicom is leveraging AI to optimize workflows with a virtual assistant

• Omnicom is a marketing and communications company with over 5000 clients.
• Omnicom has a large data set of over 14 petabytes, which is difficult to derive insights from. 
• Omnicom is leveraging AI to enable data-driven marketing campaigns and speed up workflows.
• This article is part of "AI in Action," a series exploring how AI is being used across different industries. 

Omnicom is a marketing and communications company based in New York. They provide brand advertising, customer relationship management, and media planning for more than 5,000 clients in over 70 countries.