Tech Insider
Three logo: Rolling Stone, MarketWatch, and New York Post are arranged vertically on a gray-purple background. The image is slowly erased to reveal three other knockoff logos underneath: Music Observer, Market Daily and Entertainment Post, all set upon a light blue background.

Arantza Pena Popo/Business Insider

  • NewsAnchored promised "GUARANTEED publishing services" without dealing with "grumpy journos."
  • It runs a network of sites where clients can publish whatever they want for $1,500 a month.
  • The company's knockoff sites looked similar to Rolling Stone, USA Today, and other media brands.

A company that sells guaranteed "news" coverage created knockoff versions of name-brand news websites, including Rolling Stone, MarketWatch, the New York Post, and even Business Insider, and populated the sites with hundreds of apparently AI-generated articles.

Tags
Media, arantza-pena-popo, business-insider-illustration, fast-investigations, SEO, grifts-and-scams
Source
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