flat lay image of checkered pants, pink heels, a claw clip, and Shein bag on pink backdrop
The average Shein customer spends $100 per month on women's clothing.
  • Shein shoppers say they're more environmentally conscious than the average consumer.
  • But Shein has a reputation as a very unsustainable brand. 
  • The New Consumer and Coefficient Capital surveyed more than 3,000 US consumers about their sentiments and habits.

Shein shoppers appear to have conflicting values.