Gen Z survey data

Thu, 12/14/2023 - 13:33

Gen Z survey data

Beliefs

Money

Work

Connects

Gen Zers are redefining social and cultural norms. To explore their shifting goals, Business Insider partnered with YouGov on a survey of 1,880 American adults, including more than 600 Gen Zers, and asked them about what they want from both their work and personal lives.

Gen Zers are torn over whether they prefer socialism or capitalism.

Gen Z fears a recession is coming.

46% of Gen Z respondents said they think a recession is likely in the next two years.

Gen Z is largely worried about AI. However, they are still the most optimistic generation about the technology.

Though 42% of Gen Zers said they were worried about AI, 28% expressed optimism about it.

Traveling is more important to Gen Zers than education advancement.

43% of Gen Zers indicated that traveling is an important goal for them in the next five years, whereas only 39% said the same of advancing education.

Gen Z seems to prioritize personal fulfillment more than other generations.

51% of Gen Z respondents said personal fulfillment is an important goal to them over the next five years.

Gen Z loves a knockoff.

Over 70% of Gen Z respondents said they always or sometimes buy a less expensive knockoff of a name-brand product.

Gen Z splurges on experiences.

40% of Gen Zers said they splurge on entertainment. Only about 20% of boomer respondents said the same.

Finance speech bubbles — Alyssa Powell/BI

Gen Z is concerned with financial security.

44% of Gen Zers described themselves as financially insecure. 72% of Gen Z respondents identified financial stability as an important goal in the next five years.

Gen Zers are stressed about saving money.

46% of Gen Z respondents said saving money was their biggest financial stressor, while 44% said it was paying bills.

Person typing on laptop — Alyssa Powell/BI

Gen Zers want to get ahead in their careers.

More than half of Gen Z respondents said advancing their careers is an important goal during the next five years.

What Gen Z really wants from a job: good pay.

When asked to rank the things they looked for in jobs, Gen Zers ranked compensation highest.

1

44% of respondents view comp as most important.

2

32% of respondents view healthcare as second-most important.

3

36% of respondents view time off as third most important .

4

35% of respondents view family leave as fourth most important.

5

47% of respondents view employer mission as fifth most important.

Money coming out of a smartphone — Alyssa Powell/BI

Gen Z is all about the side hustle.

51% of Gen Z respondents said they’re finding ways to earn extra money to plan financially for the future.

Gen Zers identities are diverse.

26% of Gen Zers identified as something other than heterosexual — a greater share than any other generation.

Gen Z isn't having as much sex as other generations.

More than a third of Gen Zers said they hadn’t had sex yet.

Gen Z is less sexually adventurous than millennials.

More millennials than Gen Zers reported having been in open or polyamorous relationships.

Gen Z has mixed views on porn.

Almost half of Gen Zers indicated they believe online porn is harmful, compared with 37% of millennials.

Gen Zers have taken fewer sexy selfies than millennials.

35% of Gen Zers said they’d taken an explicit selfie, compared with 45% of millennials.

Gen Z goes online to find love.

31% of Gen Zers said they’d been in a romantic relationship that started online, though only 15% of Gen Zers said they preferred interacting with potential romantic partners online rather than in person.

Gen Z isn't desperate to date.

More than a third of Gen Zers indicated they were single and not looking for a relationship.

Smartphone message bubble with a heart — Alyssa Powell/BI

More millennials than Gen Zers say they think sex is a valuable part of a romantic relationship.

83% of millennials said they believe sex is an important part of a relationship, compared with 75% of Gen Zers.

Methodology

This Business Insider survey was conducted by YouGov using a nationally representative sample of 1,880 US adults interviewed online between June 26 and July 4, 2023. The sample was weighted according to gender, age, race, education, 2020 election turnout and presidential vote, baseline party identification, and voter-registration status.

Demographic weighting targets come from the 2019 American Community Survey. Respondents were selected from YouGov’s opt-in panel to be representative of all US adults with an oversample of 18- to 29-year-old respondents.

Read the original article on Business Insider

culture, economy, gen-z, insider-illustration, alyssa-powell, chelsea-jia-feng, insider-graphics, taylor-tyson, 2023-vibe-check-data

Source

Vibe Check