I left Big Law to become an investor, but building an AI firm proved more lucrative. We hit 6 figures in our first 6 months.

Tech Insider : Business, Style
Kristina Subbotina, the founder of Lexsy, sits at home at her desk.
Kristina Subbotina is the founder and CEO of Lexsy.

Seeger Gray for BI

One entrepreneur nearly ran out of cash building a fancy popcorn maker. Then, Oprah saved his business.

Tech Insider : Business, Style
Tal Moore, Founder of Popsmith, eating popcorn in his kitchen.
Tal Moore is the co-founder of Popsmith.

Jason LeCras for BI

I was frustrated by every baby carrier on the market. So I built my own — and grew 2,200% in the last three years.

Tech Insider : Business
Skye, Hope&Plum's CEO and cofounder, posing with a buckle carrier in her home.
Skye Amundsen is the cofounder and CEO of hope&plum.

Jared Soares for BI

I expanded my 350,000-member fitness brand to cover an overlooked life stage

Tech Insider : Business, Style
Megan Roup posing next to a fan
The Sculpt Society was founded in 2017.

Courtesy of Megan Roup

As a nonprofit-focused software company, AI tools help our clients fundraise with limited resources

Tech Insider : Business, Style
Neon One CEO Keith Reed standing against a wall.
Keith Reed is the CEO of Neon One.

Erin Fender for BI

I spent 30 years building a fertility benefits company. After listening to our clients, we've become a full family-building platform.

Tech Insider : Business, Style, Technology
Roger Shedlin, CEO of WIN, on a couch in a shared space in his office.
Roger Shedlin is the founder and CEO of WIN.

Marissa Alper for BI

A bakery owner who wakes up at 12:48 am to start prepping croissants says her success comes from social capital and 'radical hospitality'

Tech Insider : Business, Style
Clemence in her kitchen at Petitgrain
Clémence de Lutz is the owner of Petitgrain Boulangerie in Santa Monica.

Shelby Moore for BI

I run a 30-year-old bookstore. Here's how I've kept sales rising for 4 straight years.

Tech Insider : Business, Economy, Style
Kandi West, Owner of WordsWorth Books in Little Rock, Arkansas.
Kandi West is the co-owner and general manager of WordsWorth Books.

Katie Adkins for BI

My small business modernized a 2,000-year-old tourniquet. We've already sold hundreds of kits through word of mouth.

Tech Insider : Business, Environment, Sports
Founder Hannah Herbst with AutoTQ kits at the Golden Hour Medical headquarters in Boca Raton, Florida on March 2, 2026. Herbst developed the AutoTQ automated tourniquet after learning about the frequency of blood loss deaths. (Photo by Jennifer Ortiz)
Hannah Herbst is the CEO of Golden Hour Medical.

Jennifer Ortiz for BI

They were about to shut down their business. Then a raw TikTok changed everything.

Tech Insider : Business, Style
Portrait of ChocboxLA founders Brittany and Kevin.
Brittany Nemandoust, the founder of Chocbox, and her husband, Kevin.

Ethan Noah Roy for BI

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