A Walmart employee in the beauty, makeup aisle
A Walmart employee picks online orders in the beauty aisle. Walmart appears to be committed to gaining digital ground on Amazon.
  • Walmart is leaning more into its 4,700 US stores to fulfill orders for its growing e-commerce business.
  • It's a strategy that rival Target has been laser-focused on for a decade, with notable success.
  • Borrowing from Target's playbook could give Walmart a needed edge in its competition with Amazon.

Some rivalries are about more than winning against one opponent.

A good competition also teaches each player lessons that can be used in other matchups.