A 21-year-old went viral at a 'Shark Tank' casting call for her phone case organizer that viewers called dumb — but here's why she's doubling down

Wed, 01/24/2024 - 17:59

Screenshots of Abby Rosilier holding up the RoseRack product in Las Vegas and then in what appears to be an office. — Some felt Rosilier's phone case organizer served to answer a problem no one actually had.
tiktok.com/@abbyrosecases

21-year-old college senior Abby Rosilier made several TikToks at a "Shark Tank" casting call in Vegas.
Her product — an acrylic sheet to store and display smartphone cases — was met with derision.
Rosilier, who started a phone case company at 16, defended the concept and her credentials.

A college senior and burgeoning entrepreneur named Abby Rosilier filmed a TikTok the day before attending the Las Vegas casting call for the show "Shark Tank." Before discovering if she and her product made the show, she's already received a barrage of feedback on her pitch online. And it was not good.