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- Lobster used to be served as prison food and used as fish bait.
- Chilean sea bass is actually a deep-sea cod called Patagonian toothfish.
- And fishermen used to throw squid back into the sea, until it got rebranded as calamari.
Sometimes, a little rebranding can work wonders on your reputation, and that's true even for seafood.
Some of today's most popular seafood that we consider fancy and delicious were once thought to be gross, garbage food.
Here's how some savvy marketing schemes in the 1800s and 1900s gave lobster, calamari, and Chilean sea bass the glow-ups they needed to become so loved.