A screenshot of the Eiffel Tower located on Apple Maps
Apple Maps

Apple received backlash when Maps launched in 2012. The GPS app was so badly reviewed that Apple fired the executive who oversaw its development, and CEO Tim Cook issued a public apology.

Over the last decade, Apple has updated the app with a slate of new features like public transit directions, a redesign, and an integration that enables users to display the app on their car dashboards.