Apple CEO Tim Cook presents at WWDC 2023
Tim Cook has been mulling Apple's entry into the EV market for some time.
  • Apple is pivoting to a less ambitious design for its autonomous EV, Bloomberg reported.
  • The company is downgrading the vehicle to Level 2+ autonomy, the report said.
  • Apple's EV plans have already suffered several delays.

Apple appears to be learning that making EVs is no simple feat.

The tech giant is pivoting to a less complex design and delaying the launch date for its planned autonomous vehicle, Bloomberg reported, citing people familiar with the situation.