Tim Cook on stage at Apple event.
Apple CEO Tim Cook.
  • Apple just did something unthinkable: it opened up its App Store.
  • The iPhone maker changed the way app distribution works on iPhones to comply with a new EU law.
  • It should be a win for developers, but many are complaining.

Apple's absolute rule over the App Store has just been broken for the first time since its launch in 2008.

Are developers celebrating? Hardly.

On Thursday, changes were made to the way app distribution works on iPhones — changes that should have been welcomed by developers who have long been at the mercy of strict rules around that process.