Tim Cook with the Apple Vision Pro at an unveiling event
Tim Cook and Apple Vision Pro.
  • Apple should be focused on launching the Vision Pro headset next month.
  • But it's battling problems with the Apple Watch, falling iPhone sales in China, and developer fury.
  • All of which have put Apple in a difficult position ahead of its biggest launch in nearly a decade.

With the Vision Pro hitting shelves in two weeks, Apple should be laser-focused on what's set to be its most significant launch since 2014.

Instead, the iPhone maker is having to deal with one big problem after another – just as it's preparing to convince consumers to drop $3,500 on a pair of mixed-reality goggles.