The CEO behind a Chinese startup says its AR glasses will blow Apple's Vision Pro out of the water. Here's why.

• Apple's Vision Pro headset is expected to revolutionize the market for mixed reality devices. 
• But the CEO of XReal thinks its AR glasses will be a strong rival to Apple's device.
• The Chinese startup plans to offer a more affordable mixed-reality device. 

Earlier this month, Chinese startup XReal unveiled the Air 2 Ultra, the company's latest augmented reality glasses that blend a virtual world with the user's physical surroundings.

Its hope? To give consumers a cheaper substitute to Apple's pricier Vision Pro devices.

Available for pre-order starting at $699, XReal's Air 2 Ultra are glasses that project a virtual screen that presents notifications and video onto the user's line of vision when worn.