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A person wearing an Apple Vision Pro
Apple's Vision Pro has been said to be in need of a "killer app." I'm not convinced it's there yet.
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Apple CEO Tim Cook stands in front of Apple Vision Pro devices after the company unveiled them in June 2023
Apple CEO Tim Cook first showed the world the Apple Vision Pro in June 2023. But developers don't seem to have fallen in love with the device.
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Peter Kafka wears Meta's Orion glasses
I tried Meta's Orion computer glasses, and they are very cool.
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Tim Cook with the Apple Vision Pro at an unveiling event
The Apple Vision Pro needs a killer app.
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Tim Cook with the apple vision pro
Apple CEO Tim Cook is pitching the Vision Pro as the next big thing, but so far it's sold slowly.
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Tim Cook with the Apple Vision Pro at an unveiling event
Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.
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Tim Cook
Apple needs a revolutionary new product. But Tim Cook doesn't seem to have the goods.
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Jordna HArt tests out the apple vision pro
The Apple Vision Pro headset, being used by my colleague Jordan. Remember those?
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Mark Zuckerberg with man wearing headset
Mark Zuckerberg threw shade at the Apple Vision Pro again.
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A young woman tries on an Apple Vision Pro headset.
Many young people aren't using the VR headsets they own, according to a new Piper Sandler survey.