The photographer holds a two-ounce jar of Watermelon Sleeping Mask, packaged in a small box, in the beauty aisle of a Dollar General store in Ohio.
Dollar General and Dollar Tree are getting attention on TikTok for their dupes of well-know beauty products.
  • Shoppers are posting on TikTok about dupes of well-known cosmetics at dollar stores.
  • Both Dollar General and Dollar Tree sell dupes of products from viral brand Glow Recipe, for example.
  • The two dollar store chains see beauty products as an area where they can grow sales.

Shoppers are turning to dollar stores for a growing array of name-brand and dupe beauty products.