Tech Insider
This photo taken on January 27, 2023 shows Atsushi Ikeda, the founder and vice president of a Japanese club for Tesla owners, checking his phone as he charges his Tesla Model S at a charging station in Tokyo. - Last year, 59,000 new EVs were sold in Japan, a record and a three-fold annual increase, but still less than two percent of sales of all cars in the country in 2022
Battery-Electric Vehicles (BEVs) still only make up 2% of all car sales in Japan.

YUICHI YAMAZAKI / Getty

  • Tesla CEO Elon Musk wants the company to improve its sales in Japan.
  • Despite being a pioneering automaker, the country has been slow to embrace EVs.
  • Japan bet early on hybrids and appears reluctant to move on.

Back in 2010, Elon Musk predicted that Japan would become Tesla's largest market outside of the US.

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Source
Elon Musk wants to sell more Teslas in Japan. Here's why that could be tricky.