H&M has pulled a school uniform ad over criticism that it sexualized young girls

• H&M has scrapped a school uniform advert in Australia after complaints that it sexualized children.
• The advert of two young girls was accompanied by text saying they could "make those heads turn."
• People on social media called the ad "creepy" and "disturbing."

Swedish fast-fashion retailer H&M has pulled a school uniform advert in Australia after being widely accused of sexualizing children.

The advert shows two young girls in matching white shirts, dark gray pinafores, and pink rucksacks on board what appears to be a pink school bus. Text accompanying the advert, which appeared as sponsored posts on social media, read "Make those heads turn in H&M's Back to School fashion."